UK streaming service BritBox open for business
BritBox, the streaming service created by BBC and ITV, has opened for business, offering the greatest collection of British boxsets for £5.99 a month in HD and across multiple devices.
BritBox claims to be the home of the largest collection of British boxsets. Although there won’t be any exclusive programmes available at launch, BritBox is commissioning a broad range of original series made exclusively for BritBox.
BritBox has signed a partnership deal with Channel 4 for British TV boxsets from All 4 and British films from Film4. The three-year deal will see 1000 plus hours from All 4 – with a range of comedy, drama and non-scripted programmes from across the service, including new series.
BritBox is also partnering with BT to create a range of products and offers that feature access to BritBox for millions of customers across BT’s brands and services. As part of the deal EE will be the exclusive mobile partner for BritBox.
BT and EE will share more information about the products, services and marketing that will include Britbox in the coming months.
Reemah Sakaan, group director of ITV SVOD, said: “BritBox is all about bringing together the best of British creativity and talent in a new digital world. Today’s launch and announcement of our partnership deals with Channel 4 and BT underline the quality and scale we want the service to embody. It’s wonderful to be bringing such a wealth of brilliant British TV and film to subscribers from today, and I’m looking forward to revealing our exciting, original commissions in the near future.”
BritBox is an ITV-controlled venture with an initial 90 per cent stake, and the BBC a founding partner with a 10 per cent stake. The BBC has an option to acquire additional shares over time up to 25 per cent in total and ITV will have the ability to bring additional investors on board.
The Britbox launch comes a week after Apple launched its new Apple TV+ streaming service offering new original shows only.