ABTA campaign to maintain customer confidence over Brexit
ABTA has launched a campaign that it says will make the public feel confident about booking trips to Europe after the UK leaves the EU on 31 October. Adverts will appear on national radio and on social media.
The launch follows on from the recent news that flight schedules between the UK and EU will be unaffected until at least October 2020.
The ABTA campaign will run from today (17 September) until 26 September, and is expected to reach more than 5 million people. ABTA will be pushing its latest Brexit advice proactively with adverts on Heart and Classic FM, and on Facebook.
The adverts highlight that flights, ferries and trains will still operate even in the event of a no-deal exit on 31 October.
Mark Tanzer, ABTA chief executive, said: “We want to help the public feel confident about booking holidays and travel arrangements, especially over the important half-term period. As the government information campaign “Get Ready for Brexit” ramps up too, people will realise how they may be affected, raising potential questions about passport validity, healthcare provision, driving permits and taking your pets abroad.
“There will still be many twists and turns in the political process between now and the 31 October so our advice to businesses remains to prepare for a no-deal exit because it still might happen.”
As part of the campaign ABTA is actively marketing October as one of the savviest times of the year to take a break, with warm weather in many destinations and fewer crowds.
Earlier this month the government announced that duty free shopping would return in the event of a no-deal Brexit.
The latest regularly updated advice is also available at abta.com/brexit.