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Co-op Insurance to offer flexible car insurance based on mileage

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Written by: Emma Lunn
15/12/2020
The Co-op has teamed up with pay-by-mile car insurance provider By Miles to offer car insurance customers who drive lower mileages cheaper cover.

Rather than paying an annual premium, drivers pay a lower fixed amount each year to cover their non-driving risks, such as theft and vandalism, then pay for the rest of their cover monthly, based on how many miles they drive.

The deal is available direct through Co-op Insurance’s website.

By Miles measures each journey using a device called a Miles Tracker, with drivers able to access the cost of each trip through a smartphone app.

The By Miles app and web dashboard also offers chat support and a range of additional features that it claims make owning a car easier.

The Co-op says its partnership with By Miles is part of the brand’s wider strategy to provide a difference to its members and customers.

Charles Offord, managing director of Co-op Insurance said: “We’re pleased to be teaming up with By Miles to give even more choice to our members and customers who are looking for the right level of cover that suits their individual needs.

“We understand the role vehicles play in keeping people connected in communities throughout the country, this year more than ever. As a community-focused organisation, it’s important to us that we give people the tools required to stay connected and this new usage-based solution will help do this.”

James Blackham, co-founder of By Miles, said: “We are delighted to start working with Co-op Insurance to help offer even more choice and a personalised service to its members and customers.”

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