A third of those surveyed by Gocompare said they would be willing to sell their partner, including 9% who said they would happily give away their partner for free.

When asked what they would miss most if their partners weren’t around, companionship topped the list (76%), followed by their partner’s income (6%). Some 5% of respondents said they wouldn’t miss a thing about their partner.

Having been asked to name their price for their other half, only 13% of Brits said that their partner had that much life insurance cover, while 31% of respondents said their partners had no life insurance cover at all.

Jeremy Cryer, from Gocompare.com said: “We commissioned the research as a light hearted way to highlight the importance of life insurance cover and to get people to think about how their loved ones would be financially protected when they are not around to take care of them. Often people struggle to think about how much life cover they really would need, so thinking about a price tag may not be as daft as it sounds.

“In deciding how much life cover you need, you should consider the amount required to pay-off your mortgage and any other debts or loans, as well as providing a lump sum to act as a financial cushion for your loved ones.”