The figures come from YouGov’s Tariff Tracker, which found that only 12% of Brits said they were more likely to invest in equities since the tariffs were announced.
More than four in 10 (43%) said the tariffs won’t change the likelihood of them investing in equities and 10% didn’t know.
US President Donald Trump announced a range of tariffs on other countries exporting to the US at the beginning of April. The import taxes have caused stock market turmoil and economic uncertainty around the world.
Yesterday (8 May), it was announced that the US and UK have agreed a trade deal to reduce import taxes on some British cars and metals.
According to YouGov, three in 10 (30%) Brits said they were more likely to save in cash as a result of the tariffs, compared to 10% who said they were less likely to.
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One in seven (14%) said tariffs mean they are more likely to withdraw from existing investments, while 17% said they are less likely to.
Almost all (93%) of Brits questioned said they have heard of the tariffs announced by Trump, and then by other countries in retaliation.
Will Ullstein, UK CEO of YouGov, said: “Our Tariff Tracker data shows that people are less likely to invest in equities and more likely to keep their savings in cash-based accounts in the wake of the ongoing global economic uncertainty.
“While this may make sense for some individuals, the implications for financial institutions could be notable. The asset management industry will need to monitor this attitude shift, and we will be closely watching future waves of this poll to see if the trend continues.”
