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Revealed: the winners of the Awards 2021

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Discover which financial services providers offered the very best products and services over the past 12 months.
Revealed: the winners of the Awards 2021

Watch our video revealing this year’s winners.

The awards identify and reward those financial services providers which stand out from the crowd in terms of the price and quality of the products they offer, the ease of the user experience on their websites, the accessibility of their telephone services and overall customer support. All the contenders are put through a rigorous judging process and a customer roadtest carried out by 2,000 consumers.

Congratulating this year’s winners, editor-in-chief, Paula John, said: “The past 12 months have posed unprecedented challenges for everyone. Never has it been more important for the consumer to make the right financial decisions and never has it been more important for product providers to demonstrate their unwavering focus on the best customer outcomes.

“The awards recognise those providers who have excelled in their field, giving their customers the necessary guidance, support and access to products they need to help them navigate this extraordinary time.”

See below for all the winners of the Awards 2021:


Best Overall Provider

Tesco Bank


Best Current Account Provider



Best Savings Account Provider



Best Cash ISA Provider

Paragon Bank


Best Student Banking Provider

Lloyds Bank


Best Personal Loan Provider

Hitachi Personal Finance


Best Credit Card Provider



Best Mortgage Provider



Best Life Insurance Provider

Post Office


Best Travel Insurance Provider

Post Office


Best Pet Insurance Provider

Animal Friends


Best Car Insurance Provider

Tesco Bank


Best Breakdown Cover Provider

Green Flag


Best Home & Contents Insurance Provider

Tesco Bank


Best Stocks & Shares ISA Provider

Virgin Money


Best Junior Stocks & Shares ISA Provider

Willis Owen


Best Lifetime Stocks & Shares ISA Provider



Best SIPP Provider

AJ Bell Youinvest


Best Share Dealing Provider



Best Investment Platform

Hargreaves Lansdown


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