You are here: Home - Investing - Experienced Investor - News -

Women turn to apps to help manage investments

0
Written by:
23/05/2019
Women are more likely to engage with their finances if they know they’ll receive regular updates or ‘nudges’, according to the Fidelity’s Financial Power of Women report.

The report showed half of women would choose to invest through an online platform or website, with over a quarter saying this is because they liked having regular updates on their investments

Similar to health apps (used regularly by 29 per cent of women) which track and remind users of their fitness or health goals, these money nudges help women to keep on top of their investments.

A quarter (25%) of women who had invested for the first time in the past twelve months had also topped up their investments after a prompt from the app.
 
Emma-Lou Montgomery, associate director for Fidelity International said: “Women, and indeed men, are becoming increasingly familiar with using apps to manage many aspects of their lives, and so it stands to reason that money management apps should be part of this. Just as we use health apps to manage our steps, travel apps to check on our commute, we now using money apps to manage our finances. But it doesn’t need to stop at budgeting and saving.
 
“Many will already be using an app or website to do their banking or budgeting and it’s encouraging that now more are using apps to invest as well – whether that’s rounding up the pennies or super-charging their investments.” She added that women have traditionally seen investing as inaccessible or time-consuming, so apps are potentially a good solution.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

ISAs: your back-to-basics guide for 2018/19

Here’s everything you need to know to make the most of your unused ISA allowance ahead of the 5 April deadli...

A guide to Sharia savings accounts

A number of Sharia savings products have upped their game in recent months, beating more familiar competitors ...

Five ways to get on the property ladder without the Bank of Mum and Dad

A report suggests the Bank of Mum and Dad is running low on funds. Fortunately, there are other options for st...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week

Read previous post:
Half of British adults are in the red by the end of the month

Although eight in ten British adults say they are confident managing their money, in the last year almost half have...

Close