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How to avoid the hard sell: new estate agent site shows you past performance

Written by: Christina Hoghton
A new service helps you choose your estate agent based on sales performance, not sales patter.

Property sellers can now choose an estate agent based on their performance, such as sales time and price achieved, with a new service from the HomeOwners Alliance.

The property advice website has launched – a new tool to help vendors make an informed decision about which estate agent to instruct – based on hard data, rather than relying on chance and sales patter. is free to use and lets sellers find local agents and ranks them according to:

  • How likely they are to sell your home – based on the percentage of properties that the agent has sold, compared to the total number of properties listed with that agent
  • The speed at which they are likely to sell it – based on the average time it takes for a property to go from estate agent instruction to Sold Subject to Contract
  • How close they get to asking price – based on what percentage of the asking price is achieved on average
  • How much they charge.

The data is pulled on a daily basis from over 18,000 estate agents across thousands of different websites to provide accurate comparison information.

Paula Higgins, CEO of HomeOwners Alliance, said: “We want to take the chance and risk out of choosing an estate agent, and help homeowners chose one that is best suited for them based on hard data about the agent’s local performance.

“For the first time, homesellers can take an informed decision, whether it’s based on getting the highest asking price, selling quickest or how much they pay in fees. They will be able to tell which agents try and win business by promising unrealistic asking prices, which ones have high fees, and which ones take ages to sell.

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