You are here: Home - Mortgages - Buy To Let - News -

How to avoid the hard sell: new estate agent site shows you past performance

Written by: Christina Hoghton
A new service helps you choose your estate agent based on sales performance, not sales patter.

Property sellers can now choose an estate agent based on their performance, such as sales time and price achieved, with a new service from the HomeOwners Alliance.

The property advice website has launched – a new tool to help vendors make an informed decision about which estate agent to instruct – based on hard data, rather than relying on chance and sales patter. is free to use and lets sellers find local agents and ranks them according to:

  • How likely they are to sell your home – based on the percentage of properties that the agent has sold, compared to the total number of properties listed with that agent
  • The speed at which they are likely to sell it – based on the average time it takes for a property to go from estate agent instruction to Sold Subject to Contract
  • How close they get to asking price – based on what percentage of the asking price is achieved on average
  • How much they charge.

The data is pulled on a daily basis from over 18,000 estate agents across thousands of different websites to provide accurate comparison information.

Paula Higgins, CEO of HomeOwners Alliance, said: “We want to take the chance and risk out of choosing an estate agent, and help homeowners chose one that is best suited for them based on hard data about the agent’s local performance.

“For the first time, homesellers can take an informed decision, whether it’s based on getting the highest asking price, selling quickest or how much they pay in fees. They will be able to tell which agents try and win business by promising unrealistic asking prices, which ones have high fees, and which ones take ages to sell.

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

The savings accounts paying the most interest

If one of your jobs this month is to get your finances in order, moving your savings to a higher paying deal i...

Coronavirus and your finances: what help can you get?

News and updates on everything to do with coronavirus and your personal finances.

Everything you need to know about being furloughed

If you’ve been ‘furloughed’ by your company, here’s what it means…

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week

  • What are some things to be aware of in choosing property to fund your retirement? Find out from our pension special…
  • RT @Defaqto: With many nervous about taking an overseas trip, Brits are booking up holidays closer to home. But should you buy travel insur…
  • RT @Defaqto: With many nervous about taking an overseas trip, Brits are booking up holidays closer to home. But should you buy travel insur…

Read previous post:
The big Brexit question: what should I do about buying holiday currency?

Following the outcome of the EU referendum, the value of sterling slumped against the euro and dollar. If you’re due...