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‘Help to Buy’ home improvement firm breaks advertising rules

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Written by: Lana Clements
04/01/2019
Homeowners have been warned to avoid a company which has broken advertising rules with misleading claims about ‘help to buy’ grants available for home improvements.

Watts Marketing Ltd, also trading as H2B Windows, has been listed as a non-compliant online advertiser by the Advertising Standards Authority (ASA) for failing to make changes to adverts, despite repeated requests.

The lead generation company uses the website help2buyscheme.co.uk where it implies funding is available to help people to purchase windows and doors.

The advertising watchdog investigated claims made by the company that customers who met ‘qualifying criteria’ could access grant schemes or discounts to receive free windows and doors.

The company was not able to provide details of the scheme when asked by the ASA.

The watchdog said the lead generation intent for gaining personal details through the grant checker form was also not made clear to consumers.

Despite repeated requests to amend its advertising, H2B Windows still makes misleading claims on help2buyscheme.co.uk, the ASA said.

The firm will be listed as a non-compliant advertiser until sufficient changes have been made to the website.

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