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Britons want a return to bygone values

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As Britain struggles with growing fear of crime, soaring inflation, failing pension provision and a fast food generation, research by Chelsea Building Society shows consumers want a return to the values of the past.

The study of 1,424 consumers revealed that 87% of respondents believe manners and respect are missing among today’s children and 71% wish to reintroduce regular family meals around the dining table.

All age groups including both men and women also believe that children are being encouraged to grow up too fast and feel it important that they be allowed to act like children for longer.

With regards to the changing nature of employment, service levels and financial security, respondents also express some strong desires for values of the past. Nearly two-thirds wish to reinstate job security with jobs for life and a company pension (57%).

It is the older generation, however, that is most frustrated with foreign call centres; 55% of 45-54 year olds and 61% of 55-64 year olds wish to significantly reduce their numbers.

In addition, 57% of all respondents want more trust in financial institutions and 63% desire the return of simple financial products without hidden costs or small print.

Darren Stevens, director of customer services at Chelsea Building Society, said: “Despite the advantages of modern society, many consumers wish life was simpler and less pressured.

“With the extensive media coverage surrounding crime, childhood obesity, extended working hours and downgraded service it is unsurprising that people will hark back to the good old days. However, all is not lost. With concerted efforts, businesses, families and individual’s can bring aspects of the past back into their modern lives.”


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