You are here: Home - Saving & Banking - News -

Is it the end of the ‘silver-tongued’ car salesman?

0
Written by:
06/03/2014
When it comes to shopping for a new (or used) car, most of us are familiar with the trials and tribulations of the dreaded forecourt.

Whether it’s dealing with a pushy salesman or finding out that the ‘bargain’ you landed is actually a lemon, finding the right car and the right price has never been easy.

But according to Andy Bruce, chief executive of popular car dealership Lookers, this is all about to change.

Bruce argues that the age of the ‘silver-tongued salesman’ is over, as more and more shoppers go online to do their research and bag a bargain, without having to deal with slick seller.

‘The battle for the customer takes place before they get near the showroom,’ says Bruce.

Lookers is aiming to turn showroom assistants into online helpers; still offering the same level of customer service, but without the pressure that comes with face-to-face negotiations.

And apparently it’s working – it’s reported that the number of visits per purchase has fallen from around 5 to 1.3.

Now it appears that other used car dealerships are following Lookers’ lead and focusing on the online customer experience.

The AA used car platform AA Cars, launched in 2013, aims to offer car shoppers peace of mind by offering them informative, reliable advice. Those looking for a used car online can find reputable local dealers, as well as genuine, unbiased user car reviews and information. The AA even offers a complimentary 26-Point History Check on each car, worth up to £20, so buyers can rest assured of the car’s safety and history.

The platform offers more than 110,000 used cars for sale from over 2,000 dealers throughout the UK.

In line with Bruce’s vision of a perfect online car purchase, AA President Edmund King compares the website to an online dating agency, matching each car carefully to the needs of the buyer, and then helping them find the perfect vendor to complete the purchase.

King says: “Ten million drivers think buying a car is a stressful experience, so we want this new service to help de-risk the often tricky process of buying a car. We want to ensure that drivers buy with their heads and not just their hearts.”

Following the recent Office of Fair Trading Report into the dangers of buying a used car, the AA said that it is attempting to create a platform that is more transparent, informative and trustworthy.

King adds: “We know from past car history checks that a third of all cars checked had a significant hidden history. In fact, 1 in 10 had outstanding finance, and some debts can result in a car being seized from the purchaser; 1 in 8 were recorded as insurance write-offs; 1 in 16 had significant mileage discrepancies – for example, the vehicle had been ‘clocked’ to show a lower mileage; while nearly 91,400 had actually been reported stolen.

“The AA will help de-stress the buying process so that drivers don’t make the biggest mistake of their lives. It’s vital that car buyers really do know what they are getting into.”

And with UK car sales hitting their highest level since 2007, it appears this new approach to customer confidence is hitting the spot.

Related Posts

Tagged:

Tag Box

There are 0 Comment(s)

If you wish to comment without signing in, click your cursor in the top box and tick the 'Sign in as a guest' box at the bottom.

ISAs: your back-to-basics guide for 2018/19

Here’s everything you need to know to make the most of your unused ISA allowance ahead of the 5 April deadli...

A guide to Sharia savings accounts

A number of Sharia savings products have upped their game in recent months, beating more familiar competitors ...

Five ways to get on the property ladder without the Bank of Mum and Dad

A report suggests the Bank of Mum and Dad is running low on funds. Fortunately, there are other options for st...

What will happen if rates change

How your finances will be impacted by a rise in interest rates.

Regular Savings Calculator

Small regular contributions can build up nicely over time.

Online Savings Calculator

Work out how your online savings can build over time.

Having a baby and your finances: seven top tips

We’re guessing the Duchess of Cambridge won’t be fretting about maternity pay or whether she’ll still be...

Protecting family wealth: 10 tips for cutting inheritance tax

Inheritance tax - sometimes known as 'death tax' - can cause even more heartache for bereaved families. But th...

Travel insurance: Five tips to ensure a successful claim

Ahead of your summer holiday, it’s important to make sure you have the right level of travel cover or you co...

Money Tips of the Week

  • RT @STEPSociety: UK Ministry of Justice abandons plan to increase EW probate fees, described by STEP’s Emily Deane TEP as a stealth tax on…
  • UK Ministry of Justice abandons plan to increase EW probate fees, described by STEP’s Emily Deane TEP as a stealth… https://t.co/sUbYMynhPC
  • RT @jilly284: @YourMoneyUK 200k #ukmortgageprisoners have been put in financial misery for over a decade through no fault of their own. Hom…

Read previous post:
Woodford successor takes over ahead of schedule

Invesco Perpetual’s Mark Barnett has taken over Neil Woodford's Invesco Income and High Income funds with immediate effect, ahead of...

Close