Share Centre share of the week: Reckitt Benckiser
“The world’s largest producer of household goods and cleaning products, Reckitt Benckiser, is one for investors to watch this week. Owning brands such as Cillit Bang, Clearasil, Vanish and Harpic, more than half of its revenues come from Europe and North America.
“We have long been fans of the group, highlighting its defensive characteristics. Reckitt has been an excellent and consistent performer over the last 15 years, although it has been criticised for not having enough exposure to emerging markets. Management have taken this on board and now the drive into the higher growth regions is paying dividends. For investors, it is worth noting that they are also expanding and focussing on the health and hygiene businesses where margins are higher. The group plans to concentrate on 16 countries over the next five years. It is also restructuring by merging its Europe and North American divisions.
“For investors, we are currently recommending Reckitt Benckiser as a ‘buy’. This is mainly due to the strength of its offering and plans to move forward. We see this as a stock for investors seeking a balanced return and willing to accept a lower level of risk.”