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A million more shoppers flock to Aldi as supermarket announces record sales

Nick Cheek
Written By:
Nick Cheek

A change in shoppers’ mentality during the cost-of-living crisis has contributed to record sales for Aldi, the supermarket’s boss reveals.

As bargain hunters head to Aldi to combat inflation-hit prices, sales for the discount store, up to December 2022, increased by almost £2bn to £15.5bn – the highest since it first opened doors to customers 33 years ago.

Over a million more customers than last year are opting to shop at the budget chain too, which boasts 1,000 stores in the UK and after experiencing such a positive financial year, the company has announced it’ll add 500 more across the nation.

The supermarket giant is renowned for regularly slashing prices and recently cut around a third of its product range, adding to the 100 price drops already made in 2023.

Aldi opening more stores to create ‘thousands of jobs’

Those decisions by bosses led to consumer champion Which? naming Aldi as the cheapest supermarket in the UK for the fifteenth month in a row in September. The popular discount chain is also set to slice prices during the festive season.

Giles Hurley, chief executive officer for Aldi UK and Ireland, said: “Although inflation is easing, households are still under real pressure from higher living costs. As a result, Britain is shopping very differently to how it did 18 months ago – fewer trips, more own label products, and switching supermarkets in search of better value.

“What we’re seeing is a new generation of savvy shoppers who’ve turned their back on traditional, full-price supermarkets in favour of transparent, low prices, which is what we’re famous for. That’s why we’re still welcoming more and more customers through our doors – people who come to us for our low prices but stay for the award-winning quality of our exclusive brands. Shoppers know they’ll always get more for their money at Aldi. That’s a promise we’ve kept for more than 30 years.

“There are still communities across the UK that don’t have easy access to quality, low price groceries and that’s something we want to address through our expansion, with plans to increase our investment even further over the next two years to £1.4bn in new and improved stores and distribution centres, creating thousands of jobs for our colleagues and more opportunities for our 5,000 British suppliers.”