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Aldi announce biggest round of price cuts on fruit and veg

Nick Cheek
Written By:
Nick Cheek

Prices are to be reduced on an extensive range of fruit and vegetables, a major supermarket has announced.

Discount chain Aldi has announced that there are to be price cuts on a range of fruit and veg including bananas, apples, spinach and courgettes. Also there are to be reductions on a range of specially selected products such as Cotton Candy Grapes.

This latest round of price drops is the biggest one that Aldi has made this year, representing around one third of its produce range, where the price of 55 items is to fall by an average of around 11%.

In the past few months, the supermarket has cut more than 100 prices. Recently, consumer champion Which? confirmed Aldi as the UK’s cheapest supermarket for the 15th month in a row.

On a basket of goods, Aldi came out the cheapest at £65.21, which was £14.30 lower than the most expensive supermarket, Waitrose.

Julie Ashfield, the managing director of buying at Aldi UK, said: “Our promise to our customers is that we will always keep our prices as low as possible. We remain fiercely committed to doing that – now and always.

“This latest price drop is part of our efforts to make healthy, high-quality groceries accessible to everyone. That will always be our mission, and it’s why we continue to see shoppers switch to Aldi.”

Aldi opens 1000th store with 500 more planned

The supermarket chain announced the price cuts as it celebrates the opening of its 1000th store, this time in Woking, Surrey.

And it does not stop there as the discount chain has targeted opening an additional 500 stores, which will see the company invest billions of pounds into the UK economy. Its currently on the hunt for more locations across the UK.

Aldi is now the UK’s biggest fourth biggest grocer, with one in every ten pounds being spent at British supermarkets goes through its tills. As two third of Brits are shopping at the discount chain, Aldi aims to open more stores to meet the growing demand.

Aldi’s UK and Ireland CEO Giles Hurley, said: “Opening our 1,000th store is a huge milestone and wouldn’t have been possible without the hard work and dedication of our 40,000 incredible colleagues. Our popularity is growing, and there is huge demand for people to have an Aldi store near to them to increase shoppers’ access to our unbeatable prices.

“The next phase of our expansion will involve another 500 new stores over the coming years. It is a long-term target and is not a ceiling to our ambition to have an Aldi store close to everyone in the UK.”