In May, Aldi held onto the crown and extended its lead over its rivals as the cheapest supermarket in the UK.
It celebrated the start of Euro 2024 by offering free beer to fans who might have spilt their own due to overexuberant celebrations. The retailer anticipates over five million pints will be lost every time England scores in the tournament.
The budget retailer is offering a £5 voucher which can buy up to seven cans of beer to the first 1,000 people to email aldibeercheer@clarioncommunications.co.uk with their name and proof of ID. Winners will get their vouchers in time for the final on 14 July.
Asda and Aldi get Euros fever
Another supermarket jumping on the Euros train is Asda, which offers a space for older shoppers to watch the England vs Denmark game in stores in Watford, Manchester and Liverpool. The stores provided free food and drink to ensure they didn’t experience the action alone.
As well as that considerate initiative, the retailer added some deals in its BBQ range for shoppers to tuck into.
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These include the following reductions:
- Sticky Americana Inspired BBQ Wings (900g – was £5.50, now £4)
- Extra Special Beef Burger (4 x 4oz – was £3.50, now £3)
- Chicken Wings (Bigger Pack 1.4kg – was £6, now £4)
- Thin Cut Lamb Rump Steaks Lamb (200g – was £3.30, now £2.70)
No BBQ, or indeed match in front of your TV is complete without snacks, so Asda has made reductions on:.
- Sour cream and onion or Salt and vinegar Pringles (down from £2.25 to £1.50)
- Nine pack of football cupcakes for £5
It is also knocking off just under 25% on big screen TVs including the Polaroid 55″ ROKU UHD, which fell from £349 to £265.
Morrisons
Elsewhere, the supermarket offers continue as Morrisons dropped and locked the prices of over 400 food and cleaning items for at least the next four weeks, it says.
Darren Blackhurt, chief customer and marketing officer at Morrisons, said the price cuts “will help customers spread their budgets as they start to think about the busy summer months ahead”.
The pick of the reductions include:
| Morrisons own branded price cuts (until at least 15 July) | Was | Now |
| Morrisons red kidney beans 400g | £0.65 | £0.49 |
| Morrisons fajita kit 500g | £2.49 | £1.79 |
| Morrisons easy cook long grain 1kg | £1.59 | £1.25 |
| Morrisons Jaffa Cakes pack of 24, 300g | £1.70 | £1.35 |
| Morrisons frozen cod fillets pack of 4 | £4.50 | £4.00 |
| Morrisons all-in-one dishwasher tablet pack of 30 | £4.00 | £3.00 |
| Morrisons apple floor wipes pack of 15 | £1.60 | £1.00 |
The retailer will also have special discounts and deals running alongside the family favourite offers, including the following:
- Buy 6 bottles of wine and/or Champagne save 25% in England and Wales
- £1 for Morrisons own brand Jersey Royal potatoes (450g)
- 2 for £3 on produce, including asparagus
- Coke Zero 24 pack for £6
- Pringles 2 tubes for £3
Tesco
While you’re out having time having BBQs in the garden or planning your trip abroad, keeping safe under the sun is vitally important.
Tesco has launched a new range across its Soleil products, which aims to leave no mark on your skin after you’ve applied it.
The supermarket is keeping its commitment to covering VAT across the 13 new products, which will be relaunched with a new range in 2025.
