The streaming service is hiking prices for new and existing subscribers. The increases came into effect on 6 February for new members, while existing members will be given 30 days’ notice by email.
The price increases per plan
Netflix’s ‘Standard with adverts’ plan is going up by £1 per month from £4.99 to £5.99 (a 20% or £12 per year increase). The ‘Standard without ads’ plan is going up by £2 per month from £10.99 to £12.99 – an 18% or £24 per year price hike.
‘Premium’ is going up by £1 from £17.99 to £18.99 per month, which equates to a 6% or £12 per year increase.
Netflix is also upping the cost of having or adding extra members to your plan. Adding an extra member to a plan with ads is going up from £3.99 to £4.99, while adding an additional person to a plan without ads will go up from £4.99 to £5.99 per month.
Netflix last raised prices in October 2023. It also scrapped its cheapest ad-free plan in July 2024, meaning those subscribers had to pay £36 more per year to watch ad-free.
How life insurance can benefit your health and wellbeing over the decades
Sponsored by Post Office
‘Frustrating news’
Ernest Doku, streaming and broadband expert at Uswitch.com, said: “Netflix’s price rise announcement will be frustrating news for its UK customers. With prices rising for the first time on its cheapest ad-supported tier – stretching to £2 for Standard users – the reaction has been decidedly mixed, especially as we saw price hikes on the popular streaming service as recently as October 2023.
“Netflix is certainly enjoying a dominant position in the streaming wars, and this latest round of price rises both highlights the increasing cost to compete, as well as its power to charge higher fees to lend access to some of the world’s most popular content.
“It’s worth noting that if you have Netflix included as part of your broadband package, it’s likely you will also see this increase applied or baked into your bill in the near future.
“If you feel you aren’t getting value for money from your subscription, you can cancel penalty-free whenever you want. Alternatively, if you feel Netflix’s price rise is too steep, there are several free streaming services that are worth investigating, including Tubi and Channel 4 on Demand.”
