M&S has made more than 6,800 products exclusively available through Ocado in its first foray into the online food shopping sector. The retailer says 20,000 packets of Percy Pigs have already been ordered.

Ocado’s deal with M&S has seen it split with high-end supermarket Waitrose, bringing the 20-year relationship to an end.

M&S says the tie-up is aimed at “bringing the best together”, with the entire M&S food range becoming available to buy online for the first time. Consumers can also buy 800 M&S clothing and home products at the same time.

With more than 750 new products added to its existing range, M&S Food enhances Ocado Retail’s range of more than 50,000 products — double that of the next largest grocery retailer.

Stuart Machin, managing director of M&S Food, said: “Taking our full food range online for the first time is transformative for M&S food and brings to life our strategy to protect the magic, the delicious, quality food and trusted sourcing standards customers love—whilst modernizing the rest.

“This is a long-term partnership and in preparation for go-live we have listened intently to customers to deliver an even bigger, better range—with more family pack sizes, more scratch cooking ingredients, household staples and organic options.

“As more families shop for M&S products online, they will see the breadth that M&S food has to offer and we’re confident they will find we remain serious on quality whilst also being serious about value.”

Melanie Smith, CEO of Ocado Retail, said: “Today Ocado Retail are bringing the best to your door with the launch of M&S products exclusively on Ocado.com. We are excited to be bringing the greatest range of products to loyal and new customers across the UK with the winning combination of the country’s fastest growing grocer and the nation’s most beloved food brand.”