Ahead of International Women’s Day tomorrow (8 March), the finance app’s Investing Money Mindsets study found that more women than ever before are prioritising their long-term financial security.
The Moneybox research comes from a nationwide survey of 2,000 people conducted by Onepoll. It found that nearly a quarter of women invested in 2024, rising to 43% among 18-34-year-olds.
It found that women’s appetite to invest was linked to income, with a salary of £30,000 being the point at which women typically start investing for the first time. About 16% of women in this salary bracket invested versus a national average of 14%. The investment increases to 24% for those earning £40,000-49,000 and 33% for those earning £80,000 or more.
The study found that 21% of women earning more than £30,000 plan to start investing in 2025. This salary point also gives women more confidence to invest, with 73% of women earning more than £30,000 per year feeling their confidence had increased last year versus the year before, compared to 43% of women earning under £30,000.
Despite financial challenges experienced in 2024, younger women (18-34 years old) are allocating 21% of their earnings toward savings and investments, 4% more than the 17% national average for men and women, and 7% more than women nationally.
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One in five (19%) women nationally hold a stocks and shares ISA, while 30% of women aged 25-34 years old now hold a stocks and shares ISA (up 13% year-on-year).
Young women are also embracing non-traditional investments. A fifth (19%) of 18-34-year-olds have invested in cryptocurrency, with a further 27% saying they’d consider it. A tenth of this age group have also invested in crowdfunding, with 42% open to it, and 15% have invested in collectibles.
Ashleigh Petrie, product director at Moneybox, said: “Our research shows that when it comes to women investing, confidence is growing, behaviours are changing, and cultural influences – from financial influencers to peer-driven learning – are playing a key role in this transformation.
“It’s great to see women prioritising investing and diversifying their portfolios as they take steps to build long-term wealth alongside more immediate financial goals like homeownership. That said, there’s still plenty of work to be done to drive a true culture shift towards investing and we hope the Government and the industry continue working to ensure investing becomes a fundamental part of financial planning for everyone, alongside saving.”
